The first time I saw it, I was driving home from the mall. It was so out of character with the surrounding energy that it seemed a mirage. The LU in the logo stands for Liberty University, a private religious college in Lynchburg, Virginia.

The Falwell organization took a mountain, one of God’s most beautiful creations, and turned it into a billboard. What kind of precedent does that set? Golden Arches on a Mountain? The Peaks of Budweiser? Mount Ozempic? Tesla Ridge?

If I was a multi-billionaire, I would buy the two mountains to the right of the logo. I would put a giant CI on one and FER on the next.

How much do mountains cost, anyway? It was always known as Candler’s Mountain. The Falwell organization bought it and changed the name to Liberty Mountain. Recently, the Candler family has put together a petition to remove the logo. That sounds nice, but they want to replace it with a cross. NO! NO! NO! NO! NO! (Talk about wearing your religion on your sleeve.) I’m sure they have the legal right to do that, but come on. Have some respect! Not everyone who lives in or visits Lynchburg is a radical Protestant.

Maybe I’ll start my own petition to have the logo changed to a portrait of Alfred E. Neuman. That would be the best of all possible worlds.